01
SEM
Search engine marketing is a vital part of any business with an internet presence, allowing you to reach prospective customers directly and immediately, even with a brand new product or service. The only problem is - everyone else is doing it too, so how do you ensure your ad comes out on top?
Our SEM experts are results-focused, working closely with you to ensure that you see a positive return for each dollar you spend. We’ll help you locate and target the relevant niches where your ads will shine, work out the most efficient strategy to overtake your competition and keep you up to speed with how your campaigns are performing.
We don’t operate on hunches. The decisions we make are based on comprehensive research to gather data on your industry, a deep understanding of the science behind SEM, the changing algorithms which determine which ads make it to the top of the pile, and the specific content and wording which will drive prospective customers through your sales process.
Our SEM service is precisely tailored to the needs of your business and your unique goals - so every project is different. In general, though, the following tasks form the foundation of most campaigns.
-
Defining key objectives and creating the optimal strategy to achieve your goals
-
Identifying your target audience and researching relevant keywords and phrases
-
Creating high converting ad copy which turns prospects into customers
-
Tweaking and testing different versions of each ad to find the highest performer
-
Tracking your campaigns, adjusting and improving constantly to maximize results
-
Reporting back on the ROI and advising on how best to target future spending
Whether you find yourself right at the start of this process, ready to get started, or you’re a few steps in and not getting the results you want, we’re here to help.
02
Social Media Marketing
Your social media presence is an extension of your brand’s personality, and ensuring you get the style and tone of your advertising right can make the difference between success and failure. Beyond simply promoting your offer, you need an authentic voice that resonates with your target demographic and prompts them to act.
Our social media team is dedicated to ensuring that every online interaction with your company is a positive one. We take the time to get to know your business inside-out and can advise on exactly how to word your social media ads to boost engagement, build trust and convert prospective customers.
We’ll work with you to identify the individual networks where your prospects hang out, research how they use the platform, and build an advertising-based strategy to speak directly to them on their level, without coming across as just another advertiser. We’ll set clear goals, and report back on progress, tracking each dollar you spend.
Our social media marketing service reflects the individuality of each client we work with - every campaign has its own voice and its own style. Nevertheless, some of the common areas we cover with most clients include:
-
Developing your brand voice and style to connect with your target audience
-
Selecting the right social networks for your individual brand, product or service
-
Creating targeted ad copy that generates interaction and results
-
Integrating social media marketing with your overall marketing strategy
-
Segmenting target audiences to ensure maximum engagement
-
Tracking clickthroughs, and reporting back on performance against spend
If you’re ready to develop your social presence, or you’re already well established but want to leverage your following further to generate better results, we’ve got the knowledge you need.
03
SEO
Ensuring your website occupies a prime position in relevant search results is crucial for online sales success. Competition is fierce for those top spots in Google or Microsoft Ads, and behind the scenes is an ever-changing algorithm that determines which sites make the cut and which are pushed further down the list.
Our SEO team will work with you to ensure that when customers search key terms relating to your business, your landing page is the first link they see. We’ll identify the best strategy for your specific niche, using your available budget in the most effective way to maximize return on spend.
For many businesses, SEO is a complete mystery, with little visible relationship between activity and results. At Fillips, we cut through the jargon and the technical details, involving you at each step of the process to explain exactly what we’re doing, demonstrate why it’s the best approach for you, and report on results in real terms - the number of clicks, conversions and sales, so you can see the value clearly.
We’ll build an optimization strategy around your specific goals, so every project we work on varies in terms of the precise details. As an overview, our service is based around the following core activities.
-
Performing an initial SEO audit to establish a starting point on which to build
-
Developing a custom SEO strategy, linked to your specific goals
-
Identifying the most valuable search terms/keywords for your audience
-
Optimizing meta information, page content and media descriptions
-
Creating a long-term content development and publication schedule
-
Providing clear reporting on progress towards your objectives
Whether your site is completely absent from the front page of search results, or you’re struggling to move up those few final places to take the top spot, our expert team is on hand to get you where you need to be.
04
Landing Page Optimization
Landing page optimization is a crucial aspect of any digital marketing campaign. It involves designing and refining a web page that visitors land on after clicking on an ad or search engine result.
The goal is to ensure that visitors are immediately engaged and motivated to take a specific action, such as filling out a form or making a purchase. Effective landing page optimization involves various elements, including the use of clear and compelling headlines, persuasive copy, appealing visuals, and a user-friendly layout. It also involves testing and tweaking various elements to improve conversion rates and maximize the return on investment (ROI) of your marketing campaigns.
By focusing on landing page optimization, Fillips can help you achieve better results and drive more revenue.
Media Solutions
From Concept To Conversion
